Surcoat’s aim is to help founders and SMEs turn their vision into a strategically focused brand identity that resonates with their audience and stands the test of time. We believe that a strong brand isn't just a logo or a colour palette, it's the strategic foundation that empowers your business to move beyond the initial stages and achieve its full potential. Surcoat exists to guide you through this critical process, and create a brand identity that ensures your brand story is clear, compelling, and built for growth.
The Surcoat logomark, a slashed zero (Ø) with the letter 'S' inside, tells our story in a single symbol. The zero represents your starting point. That moment when you have a great idea but no brand identity yet. The 'S' for Surcoat lives right at that point, showing that we are here to provide the strategic foundation you need from the start. It’s our way of saying that we help you turn your initial vision into a brand that is ready to grow.
